Ronald McDonald House

In 2026, constant crises and GoFundMes have turned tragedy into background noise—fueling empathy fatigue and the belief that one small donation doesn’t matter.
But we’ve all had a story that breaks through. A face and a moment can still move us to act.

A Moment to Donate reframes giving—not as dollars, but as moments of normalcy.

A warm shower. A quiet meal. A place to call home while your child receives care.

Because small moments matter—
and anyone can give one.

"A Moment to Donate”

CW: Aaron Klopfer & Myself

AD: Billy Peck & Morgan Hall

Interactive OOH

Billboards in major cities with live counters depicting the live progress of the campaign, quantified as meals made to represent the moments.

Billboards in major cities feature live counters tracking campaign progress—visualized as meals served, turning donations into tangible moments.

“Special Moments” Ambassadors

Friends, family, and former Ronald McDonald House residents take to the streets in cities with RMHC locations—sharing “moments” through free prints of hand-drawn artwork from real RMHC kids.

Tote bags, mugs, and other keepsakes featuring these illustrations are available with donations of $5 or more.

Custom Instagram Stickers

We’ll partner with Instagram to launch custom Ronald McDonald House “Donate a Moment” Story stickers.

Instead of dollars, each sticker tracks moments raised—like 3,011 sibling playdates or 8,176 quiet reading hours.

When people donate, they choose the moment they want their contribution to support.