Oscar Mayer Plant Based Dogs

“The Perfect Amount of Not”

AD: Olivia Brzek

87% of people prioritize taste above all else, yet only 21% of people associate “good taste” with plant-based alternatives – even if the only difference is that it’s plant-based.

We’ll showcase literal examples of things that are not hot dogs, ultimately showing that Oscar Mayer’s Not Hot Dog is the perfect amount of “not.”

Get your ketchup and buns ready.

NOT-DOG RATER

OOH BILLBOARD

NOT-DOG AR FILTER

We’ll place a series of four consecutive billboards along high-traffic vacation spots like Cape Cod, Jersey Shore, and Panama City Beach that show the progression from Hot Dog to the perfect amount of “Not” Hot Dog.

On the Oscar Meyer website, users can determine their perfect amount of not by judging provided images using an interactive slider on the site.

After users rate the image, they can see an average percentage of what others had determined.

Oscar Mayer will introduce a Snapchat/Instagram Story filter that detects a “not-to-dog” ratio when you scan various foods.

If pointed at Oscar Mayer Not Hot Dog packaging, it shows a message saying,  “PERFECT amount of not!” 

Once you locate one of our perfect plant-based dogs, a coupon for a free package will be downloadable on your screen!

COUPONS!