We’ll do it.

We’ll run the commercial at the worst possible moment.

Before the movie starts, in the middle of the game-winning drive, during the season finale everyone’s texting about… we’ll cue the Sarah McLachlan song.

You know the one.

And yes, you’ll cry. You always cry.

But the thing is, we only play it because we can’t afford not to.

If people donated more, we could play the commercial less.

Help the ASPCA raise what we need, and we’ll happily retire
the world’s most day-ruining ad.

Seeing one of those commercials can ruin your entire fucking day

ASPCA

“End Animal Cruelty…Commercials”

AD: Emily Waldo

OOH

To procure the funds of as many emotional hostages as possible, we will prioritize high-traffic OOH placements in major metropolitan areas. 

Grassroots Petition

A QR code will bring you to our petition to stop the running of this ad. All petition signers will be asked to donate to the cause – with all proceeds going to the ASPCA, of course.

Print

For those seeking to indulge in a reprieve from our billboards, nice try.

Stop the Cruelty.

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