Brick
“Built By Brick”
AD: TJ Tamayo
When we stop consuming, we start creating.
Instead of focusing on what you’re losing when you leave your device, focus on what you gain: time.
And time is a raw material.
When you’re not scrolling, you’re building—relationships, skills, peace. The shed built over five Saturday mornings. The Rube Goldberg machine taking over your spare bedroom.
Brick gives you time back. And time builds everything.
OOH
ACTIVATION
“Rome Wasn’t Scrolled in a Day”
We’ll host pop-up galleries in New York, Los Angeles, Chicago and other major cities, featuring original DIY projects created by people using their Brick.
Showcasing what happens when time is taken back and turned into something real.
PR KIT
We’ll send PR kits to creator influencers featuring Brick - paired with hands-on tools that encourage them to put down their phones and make something real.
These kits will also be available for purchase on Brick’s website - turning the behavior into something anyone can participate in.
SOCIALS
We’ll invite the public to go touch Brick on social.
Welcome to the #GoTouchBrick challenge.
Film a time-lapse of what you create when your phone is bricked with Brick.
We’re looking for the best projects to showcase at our “Rome Wasn’t Scrolled in a Day” pop-up event.
Show us what you can accomplish when you stop scrolling—and start creating.
"You don't set out to build a wall. You don't say 'I'm going to build the biggest, baddest, greatest wall that's ever been built.'
You don't start there.
You say, 'I'm going to lay this brick as perfectly as a brick can be laid.' You do that every single day, and soon you have a wall."
-Will Smith